As iconic an image of the classroom as the perfectly polished red apple on a teacher’s desk, as evocative a symbol as the moss green, lined chalkboards, is the slightly askew gold star collected by eager kindergarteners for (out)performance in the eyes of their teachers. Why not update that for the Web 2.0 era? ClassDojo is premised on tech-ifying classroom behavior management. Rather than handing out gold stars or even manually tracking positive comments on a clipboard or poster, teachers can now manage all of this not just electronically but through a mobile app. And by gamifying classroom behavior, students should become more incentivized to maximize their engagement.
For an enterprise as elementary as Gold Star Management (GSM…just kidding, we don’t actually need that acronym), the app is appropriately simple and intuitive. It may toe the line dangerously between “feature” vs. “platform,” but there’s no denying that it does what it wants to do better than any other company out there.
