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“Amazon to the Amazon”: Digital Textbooks in Brazil

As EdSurge reports, Amazon and Brazil’s Department of Education have come to terms on an agreement allowing Amazon to deliver digital textbooks to teachers throughout the country.  The delivery would be done exclusively via Whispercast, the mobile device management system Amazon uses for Kindles deployed within an organization.  In addition to stating that Amazon has already delivered more than 40 million textbooks, the announcement also dropped an almost innocuous note that Amazon and the Brazilian DoE have jointly started converting over 200 textbooks to digital for delivery to public high schools as well.

There are three elements to this announcement, two concerning Amazon specifically, and one broader implication.

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